First up, some facebook marketing tips. Many of you are already experts at posting and using FB to it's fullest potention...but, because the vintage shop world is made up of small, sometimes "one owner" businesses, not everyone is as FB savvy as we'd like to be.
If I could give you just one tip--it's these two things--1) when it comes to promoting the Vintage Shop Hop on your business page...don't simply SHARE the posts from my page to your page. Because of how the facebook works, you won't get as many views. Instead, write your own original post, and upload the Event Logo (below) to your post...you'll see a bigger response. 2) For added marketing power, I like to suggest that you use the Event Logo as the last photo you upload every time you're posting photos on your page.
Here are some links that will give you great tips.
25 Facebook Marketing Tips & Tricks
How to Customize Your FB Page: 7 Tips and Tricks
19 Essential Tips for an Engaging Business FB Page
11 Examples of FB Ads that Really Work
Facebook Cover Photo--Do's and Don'ts
Ultimate Cheat Sheet of Social Media Image sizes
Create a "vanity" URL for your facebook page--by that I mean this...when you first create your business page, facebook assigns the URL to it. So, for instance, my shop hop page was this:
but now, after creating my own, to make marketing and adding it to advertising and business cards it's this:
Click HERE to find out how.
FULL COLOR ARTWORK, FOR PROMOTIONAL ITEMS:
If you plan to sell or give away promotional items such as t-shirts, canvas totes, koozies, or other such items, please use this logo--there are three color variations (black, rust and purple):
ONE COLOR ARTWORK FOR T-SHIRTS, CUPS, ETC.
This design is to be used when you are printing in one color only and need solid saturation.
FACEBOOK PROFILE HEADER:
Add this image as your Facebook page profile header photo...it's already sized to fit.
COME SHOP WITH US FLYER:
This is an electronic flyer--intended to be posted to your business Facebook page to announce your participation. For extra bang for your buck...save it to your PC or phone--and then every time you upload photos to your page, add this image as the last photo you upload.
This is designed as 8 1/2 x 11 size, place on doors or check out area. Import the image into your software and enlarge to cover entire sheet.
4-UP POST CARD:
This is designed as 4 per side of 8 1/2 x 11 sheet of paper--feel free to design reverse side with your shop information. Import it into your software program, then just click and drag to enlarge it to fill the page.
Here's the regular logo to use on anything you'd like. It must be used in it's complete form. Do NOT cut apart. If you're planning to use it on promotional material such as tote bags, tee shirts or other, please contact Ann directly for a version that will work. firstname.lastname@example.org
And if you use Instagram, encourage your shoppers to use the hashtag: #vintageshophop
You can print this as well and post inside your shop. We'd love see photos of your customers inside your shops with their bags, or loading their cars with all their goods!
SHOP HOP SPECIALS SIGN:
This page can be printed and cut into three--use for listing specials during the shop hop. Consider printing enough for all the vendors in your shop to put up in their booth space with their own specials! Import it into your software program, then just click and drag to enlarge it to fill the page.
IDEAS FOR A CUSTOMIZED FLYER:
Many shops who take part create their own electronic flyer that they can post to their Facebook page. Some also turn it into a paper or postcard version to use as a bag stuffer leading up to the event. An fun and easy way to create a flyer is to use the free photo editing website: www.picmonkey.com This is where I create all my flyers. Here are some examples of shop flyers from current and previous years--remember, the more you do on your end, the more successful the event will be for you and your town and/or shopping district.
These two are images designed by Jackson Square Antique Mall in LaGrange, IL. They put their own twist on it...
IDEAS FOR IN STORE PROMOTIONAL ITEMS/CUSTOMER GIVE AWAYS:
Tattered Tiques, Lake Barrington, IL create customized gift bags and tags: